EXPLORE A LIFE
UNORDINARY
With COVID-19, lockdowns and travel bans, Singaporeans are growing weary of their current lifestyle. They want to scratch their travel itch and are seeking for places to explore and experiences for a short respite.
To support local tourism businesses, Singapore Tourism Board is giving out vouchers encouraging locals to rediscover our city and to stimulate the local economy.
However, as tiny as Singapore as can be, the most common misconception about Singapore is that there is absolutely nothing to do.
Leveraging on the local tourism situation and to showcase the relevance of Life with Uniqlo, we decided to collaborate with Klook to show how even the most ordinary can transform into something extraordinary when we seek them out.
Collaborating with Klook, we shone a light on unordinary places and attractions within Singapore hidden within familiar sights - Showing Singaporeans how to live life with Uniqlo. On social, we engaged with Singaporeans asking them what they'd like to do with their tourism vouchers and gave them styling tips for the perfect "Singapoliday" in real time
