LIGHT AND SEEK
It's 2015, projection mapping isn't a cool thing yet. Lenovo was launching a YOGA Tablet 2 Pro that could redefine the way people thought about a tablet. We saw an opportunity to bring that sense of rediscovery to life, by redefining the way people thought about the place they call home.
Working with 10 local artists, we transformed hidden spaces and allowed people to see their city in a new light, for one single night.
To give people a taste of what is about to come, we released a series of videos showing what goes on behind the scenes, creating anticipation leading up to the event.
Creative Agency - We Are Social Singapore
Creative Director - Sharim Gubbels
Senior Art Director - Tan Su Lin, Desiree Ong
Junior Art Director - Sabrina Khong
Copywriter - Darren Tan