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Hailed from Sunny Singapore, Sabrina is an Associate Creative Director with 8 years (and counting) of advertising experience where she learned how to turn zero budget briefs into creative ideas and making something out of nothing using cardboard and some duct tape.
Over the years she has spent her time creatively innovating and disrupting the way people interact and use Social Media.
Always thinking on her feet, Sabrina is a well-rounded hybrid creative where she's worked on a multitude of projects spanning across various mediums and platforms with experiences across ATL, BTL, social, digital and brand experiences.
Sabrina is constantly asking all the "what's" and the "whys", constantly finding ways to push the envelope, delivering creative and effective solutions to briefs.
Sabrina had led a creative team of 12, steering the ship at Section as a Social Lead while nurturing and growing Junior Creatives and finding opportunities to grow the business.
She is currently in Sydney, binge watching shows and selling the shows Australians love, all in one place, at Foxtel.
Sabrina is a Singaporean with Australian PR with full working rights in Australia.
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