Foxtel
Foxtel wanted to launch a brand campaign with all the entertainment Australians love in one place - allowing subscribers to easily find the best shows from Foxtel, Netflix, Prime Video, Disney+, Fox Sports and more all within one simple user interface.
What better way to tell an aggregation story than a department store - life's greatest aggregator where a search for one thing usually leads to a pleasant discovery than another.
Set in a metaphorical Foxtel department store where each level offers a new entertainment experience, we show how you can get all your favourite entertainment and the shows you love, all in one place.
Laddering up the one-stop-shop department store concept, Fox Sports wanted to develop a through the line campaign that proves Foxtel is the best place to watch all your favourite wintercodes sports ( NRL / AFL / F1 / Netball ) in 4K Ultra HD all in one place.
To emotionally connect our sports customers to their favourite sport and show how you won't ever miss a thing with Go Ultra, we place Australian's favourite athletes in our metaphorical department store showing them come to life in a larger than life way.
