Nikon Lenswear wanted to build a global toolkit in a consumer-centric approach to drive awareness on different light management vision needs and the complete Nikon's portfolio of vision solutions.

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Light management is not a vision need that is intuitively considered during the purchase journey of a pair of eyeglasses, so how do we get people to pay attention to their light management vision correction needs? 

 

Through this campaign, we shed light on what we often don't take notice of by unveiling the hidden details in our everyday lives - and explore how even the subtlest movements and changes can make a difference, whether we notice them or not. 

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Using augmented reality, we partner with 5 different artists specialised in different mediums and brought their art work to life. The key detail? They got to be activated by hidden details around your everyday life. From europe to Asia and America, Nikon lenswear became the talk of the town where people can discover a hidden world hidden in plain sight.